about M SALT
The M SALT story.
It all started on a beautiful summer night in Grand Haven, Michigan. After grilling steaks and veggies seasoned to perfection with M SALT, we headed to the beach for a bon fire. As we sat on the shores of Lake Michigan watching the flames pop and dance to the sky, it hit us. Why don’t we take our show on the road? Everyone had been telling us to bottle M SALT and let everyone enjoy it. That’s exactly what we did. An old family recipe passed down by generation is now available to turn your food from ordinary to extraordinary.
The perfect blend of salt, herbs and spices will dazzle your taste buds. We hope you will enjoy M SALT as much as we have all these years.
Meet our team.
Nina McKeough, Founder & President
Nina was born and raised in Chicago. She attended Lake Forest College, while pursuing a career as a model in Chicago. After graduating Nina lived around the US, Australia, Switzerland and Italy, to continue her career in modeling. When she moved back to the US, she moved to West Michigan where she raised her 4 children. She is an avid skier and sailor. She loves to entertain and cook for all of her friends. Nina and her original 2 partners started M SALT in 2008. A part-time project to share their love of M SALT. In 2012, Nina became sole owner of M SALT. Since that time Nina has continued her passion of sharing M SALT and growing the company. Recently, adding Lu Cannon as Sales and Marketing Director to assist in the growth of the company.
Nina was recently quoted in an interview, "We've had steady growth through the years and elated how M SALT is loved world wide. Our goal is to make M SALT a household name. We also have plans to add new products to our line this year. All good things happening. We're excited about the future and to introduce the new products to our customers."
Nina's kids have also gotten involved in the business. Helping package on-line orders, working at farmer's markets, local deliveries and grocery store demo's.
M SALT looks forward to a bright and FLAVORFUL future!
Lu Cannon, Sales & Marketing
Lu Cannon, a Chicago native, since graduating college has lived in Downtown Chicago, South Bend, IN, Kalamazoo, MI and finally planting her feet in Canton, MI most recently. She began her career in advertising at Wells, Rich, Green in 1987 in Chicago. From there she worked for Events Alive / Porter Novelli Public Relations handling corporate events and public relations for major clients. Upon getting married she moved to South Bend, IN in 1992. After the birth of her daughter in 1997, she started her own company, Lu Cannon Marketing & Public Relations. Since that time she has worked with a variety of different clients. When Lu isn't working on M SALT, she is chasing her son around the country watching his hockey games. She is also a certified group fitness instructor. Lu also fits in time to teach various fitness classes.
Lu joined the M SALT team in August 2017 as the Sales & Marketing Director. She is thrilled to be part of such a fabulous company with an "out of this world" product. Since coming on board, Lu has been instrumental in helping to get M SALT on the map to a wider audience, as well offer a stronger social media presence. She is excited to keep the momentum going.
M SALT is a healthy alternative to just "salting" your food.
M SALT has a fraction of the sodium of table salt and 100 times more flavor. (1/4 teaspoon: 2,335 mg of sodium in table salt vs. 290 mg in M SALT) So enjoy M SALT without the worries of regular salt.